Life is no longer the same as it was before the pandemic.
The lifting of COVID-19 lockdowns had an impact on consumers’ shopping habits.
There are commonly two categories of shoppers.
You have the ones that prefer to are used to the practice of shopping online and having items delivered to their doorstep.
On the other hand – you have shoppers who prefer to interact, touch and even test the product out themselves in-store before purchase.
Both categories of consumers are equally as important to consider for merchants and small businesses.
Hence, businesses need to study these trends – as consumer behaviour and preferences change over time.
As an organisation that works closely with founders, micro-business owners, and entrepreneurs — we continually pay close attention to the challenges that these very same business owners face.
– Morgan Browne (Enterpryze CEO)
How has priorities for an online shopping experience shifted from 2021 to this year?
The decision to reopen physical stores or keep them closed and focus on online shopping experiences could depend on business losses suffered by a brand during the pandemic.
Businesses that have been adversely affected by the COVID-19 pandemic and lockdowns are gradually adjusting to the new normal.
Since online shopping has received a positive response from consumers; it has the potential to increase business profits.
Diversifying your business online and offline is a wise decision because it can provide a flourishing profit.
Therefore, business owners must always keep up with the current market and be sensitive to customer demands.
What can affected industries do to ensure their businesses thrive this year as lockdowns are lifted?
COVID-19 continues to have an impact on a variety of industries, and employers are discouraged from carrying out basic business operations.
Factory-based manufacturing, construction, and manufacturing were the industries that suffered the most.
Most supply chains between suppliers, manufacturing facilities, and customers have been disrupted by the pandemic.
There’s a lot of thinking and planning to do now that the lockdown has been lifted.
Businesses must repurpose their business plans to focus on the most effective solutions to achieve a long-term business stability.
What are the top three reasons Enterpryze customers want an omnichannel management platform?
Here’s a brief overview of why our customers chose an omnichannel management platform over traditional data entry:
- To provide their clients with seamless shopping experience
A customer can interact with a business via a variety of platforms, including an online shop, physical store, mobile app, and others.
The omnichannel platform consolidates all your sales channels, forms of payment, and other business-related elements into a single system.
It provides a completely seamless experience for your customers regardless of how they interact with your company.
- Improving customer experience and provides more channels for customers purchase
If you are a customer, you will naturally be drawn to a business that caters to your purchasing preferences.
Let’s say you have to choose to purchase your skincare product between Company A and Company B. Company A combines several different types of purchasing channels into a single system.
On the other hand, Company B, does not have the same advantage as Company A.
Therefore, the likelihood of you purchasing a product from Company B is very low – simply because they do not make your purchasing experiences easier.
- Allows retailers to achieve more availability and integrated with digital touchpoints.
It’s already 2022, so now is the time to make all digital touchpoints available to your store. If you own multiple retail stores in different locations, omnichannel retailing is the way to go.
Not only will it improve your company’s performance, but it will also allow you to closely monitor your employees and respond to customer inquiries quickly and easily.
What would you say is the best way for companies to foster higher brand loyalty amidst their existing customer bases?
Customers who are loyal to your brand, employees, and services are more likely to stay with you in the long run.
However, you must meet your customers’ expectations in order to achieve this level of loyalty.
Customer service is something you should live and breathe – if you want to ensure that your customers are always happy with your products.
You can do this by providing excellent services and rewarding your customers with a variety of discounts.
One of the things that can aid you in identifying areas for improvement is customer feedback.
Businesses can fulfil this by conducting surveys via social media or email, offering a reward in exchange for feedback, establishing an online community, and etc.
Why is Enterpryze the best solution for brands that want to streamline their online stores while also managing physical stores?
Enterpryze offers an all-in-one cloud-based business management solution under a single platform.
On top of that, we also provide a suite of complimentary mobile apps, to assist businesses in optimizing their processes.
Any business that wants to consolidate their online and physical store data in one place will undoubtedly find it easier with this centralized data system.
This omnichannel retailing combines both digital and physical experiences for businesses and their customers.
Therefore, Enterpryze would be the best choice for omnichannel retailers looking to make positive changes to their businesses.