“From experience, attempting to paint a pretty picture for audiences based on age, lifestyle or interests is too broad and will leave your brand at risk of having a confusing messaging strategy.” Morgan Browne, Enterpryze CEO.
Morgan emphasizes that every business should avoid communicating to the wrong target market.
You need to understand the various nuances and perspectives of your audiences.
What are your marketing plans? How do you communicate your brand’s message?
These are just a few examples of questions you should be asking yourself.
Read this short overview of what works best and what does not when it comes to expanding your business into a new market.